Artificial intelligence, or AI, is a transformative force that harnesses the power of human-like intelligence. It’s not just about mimicking human thinking but about surpassing it. This powerful technology allows companies to deploy systems that can learn, reason, create, and make decisions autonomously, a capability set to outperform most human efforts.
No wonder retail industries have been using them to the best of their ability. While you were shopping at Amazon, if you were given relevant product recommendations, AI was the one who was able to read your mind. It could do so by analyzing your browsing history, purchases, and interests in similar customer behaviors—to suggest something you would probably love to shop for.
AI has also significantly boosted sales for companies like Amazon. The recommendation engine, powered by AI, is estimated to have contributed 35% of Amazon’s revenue, a testament to the technology’s ability to enhance user experience and drive business growth.
There are many use cases; we have only scratched the surface. The talk has been about how AI can help in SEO practices; as you know, traffic to the website matters before you get to the sales.
Table of Contents
- What is an AI SEO?
- Can AI SEO be the next thing for SEO practices?
- The limitations of AI for SEO
- What’s in the future between AI and SEO?
This article shows how AI plays its part in the SEO game.
What is an AI SEO?
AI SEO, or artificial intelligence SEO, uses artificial intelligence tools in SEO practices.
ChatGPT, a famous AI tool, improves itself by conversing with you over time and giving you results based on your input. The database must be continuously updated and trained well to ensure the best outcome.
It can optimize and automate many manual tasks without human intervention, but some might need your intervention for accuracy and quality.
You can use Google Gemini, You.com, ChatGPT…
Read Also:
Can AI SEO be the next thing for SEO practices?
While AI has been in the market for some time, the launch of ChatGPT truly showcased its capabilities. This revolutionary launch allowed people to experience the power of AI firsthand rather than just being recommended to use it. Could AI SEO be the next big thing in SEO practices? The potential is certainly there.
Here’s how it has been so far, helping with SEO:
1. Keyword Research
AI has made search volume and keyword density estimations more accurate in tools like SEMrush and Ahrefs. It can analyze an extensive data set to find trending topics and relevant keywords.
Now, there are AI SEO tools that help you identify content opportunities for keywords that your competitors haven’t tapped into and where you can better serve users with clarity on user intent.
2. Search Intent
Google’s BERT algorithm, implemented in 2019, uses NLP to comprehend the user’s search queries. Therefore, learning about the user’s intent just got better with AI.
Some tools help you find the content cluster where you can create content. They are suggested based on the analysis of the user’s intent and also guide you on the optimum length of the article for a given topic.
3. Content Creation
According to a study by Semrush, 58% of marketers use GPT 3-based tools to create content. These tools can create nearly human-like text when writing blogs, meta tags, and product descriptions.
Content production gets faster with SEO writing AI tools. Still, at the same time, some other tools help you optimize the content for Google’s E-A-T principle, rightly using keywords, readability, and grammar. This optimizes your content not just for search engines but also for readers.
4. Backlink Analysis
Off-page SEO lies in your website’s trust and authority prospects based on the number of links that refer to your domain. Tools like SEMrush have given you opportunities to gain insight into lost backlinking opportunities by analyzing your domain and finding new opportunities based on the links acquired by your competitors.
Though there are databases of backlinks with large datasets, AI is trained to make recommendations personalized to your website, which has the potential to boost your website’s ranking.
5. Markup Schema
When you have implemented the appropriate markup schema, the organized data snippets are only shown to your users for a search query.
You may need human intervention to change the HTML code of that page to implement this. But here it goes: there are SEO AI tools that can generate HTML code for you based on the type of markup schema you request it for.
All you need to do is copy the code to embed it in your web page and change the way you want it to show without having to bother to learn coding or disturbing the developers to do it for you.
6. Performance Tracking
You don’t have to worry about manual entry of data from various platforms, as it can fetch data from multiple sources and make sense of the huge data set you have collected to track the performance of your initiatives.
The dashboards can include every specific and necessary metric you want to track to keep yourself updated in real time about the status of your initiatives. It can forecast future outcomes based on history and detect anomalies that need fixing.
7. Technical SEO
The other primary objective of SEO is optimizing it for crawlers, which is equally important to implement for better ranking. There is AI for detecting technical issues on your website that allows you to resolve them with the click of one button upon your approval.
Many of us need the technical know-how to implement it manually, but if you know what you are solving while you click, you can fix it with AI SEO optimization.
8. Voice Search Optimization
AI voice bots like Alexa, Siri, and Google have become popular among users and have been widely used by other audiences. This brings your attention to optimizing content for user voice searches.
The SEO AI tools will give you insight into the types of questions people ask the voice bots so you will know what content you have to write around them. However, this search engine is also very competitive, as it answers by pulling the data from the first result of the SERP.
Therefore, since they are conversational bots, you can optimize your content to a similar tone using many easily available SEO writing AI tools that conversationally convert your content.
You’ve just understood the capabilities of SEO AI tools in helping you optimize your content for better ranking and eventually bring traffic. You can prompt ChatGPT to help you do the same activities without using specifically built tools only if you understand the outputs generated.
You know the outputs are not 100 percent accurate as it depends on how well you have prompted them and also that you know better about SEO yourself to verify that the results are factual and, in fact, reliable for you.
The limitations of AI for SEO
With everything innovative come a few drawbacks. Future innovations will solve these, but for now, you must know and have to handle them.
- Data quality depends on the input, which can sometimes be incomplete or biased depending on what you prompt.
- Over-optimization: Sometimes, they are highly optimized, which can result in overly keyword stuffing and sound unnatural. You must be able to intervene and rectify.
- Lack of creativity: Content development may need more creativity, and you might have to think through it to develop unique content.
- Overreliance: At a certain point, dependency can be so extreme that one may doubt one’s expertise or lose the ability to think creatively and independently.
What’s in the future between AI and SEO?
Using AI with search engines will boost the existing algorithms’ ability to get even smarter at providing relevant results to user queries. This will increase the precision and accuracy of the results presented in the future.
It may automate keyword research by understanding the semantic relationship between keywords, predicting user behavior, and learning from trends.
Imagine if AI could analyze the best-performing content and suggest you improve the article you wrote. That can nearly increase your chances of ranking.
Remember: “If you know it can generate and predict things, it can crucially learn as well.”
If a human can learn from a small dataset, it has the potential to learn from a large dataset, and as a result, it can accurately learn from the changing behavior to give phenomenal outcomes.
That leaves us with an unimaginable experience that we will experience in the future, again depending on how phenomenally these AIs are created by humans.
Undoubtedly, the creator will be a genius. So, unlike in a historical mystery with ongoing research, you don’t have to think about whether humans are intelligent or AI.