More than 50% of the website traffic comes through organic search which also leads to sales. Is your business getting enough organic traffic? Or are you still figuring out how to increase organic traffic to my website? Well, whatever the reason is, our SEO expert has helped us gather the top 10 proven strategies to drive organic traffic to any website.
Whether you already have a share of organic traffic or didn’t get any till now, these tips will help you drive more organic traffic to the website. Before that any businessman and marketer must know about the factors affecting organic traffic, only then you will be able to boost it.
| Key Takeaways: |
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| – Organic traffic generates more quality leads with higher conversion rates. – Factors like page indexing, inconvenient URL, poor content, and black-hat SEO practices can hinder your website’s growth. – With the right SEO strategy, you can increase organic traffic to your website. – It takes a minimum of 4 to 6 months to drive organic traffic to your website upon the start of your SEO campaign. |
What is organic traffic?
Organic traffic is the visitors that come to websites through search engines like Google, Bing, Yahoo, and others. It is an unpaid way of getting traffic to the website through search engines with the help of SEO strategy and driving sales.
What are the factors affecting organic traffic?
Before we move ahead with the ways to increase organic traffic to your website, you must understand the factors that affect organic traffic. However, remember you must always study and understand your website’s performance on organic traffic.
You can get that information with the help of Google Analytics or Google Search Console. Moving ahead, here are a few factors affecting your website’s organic traffic:
Issues with page indexing
Page indexing is necessary to get visibility on SERP. When you search for something on Google or any other search engine, several results pop up. However, if you don’t find your website in the results there, the first thing you need to check is if your page is indexed or not.
Poor website content
Another thing that might be holding back your website from ranking can be poor content. Content has always been the king of SEO and other digital marketing tactics. Your website must have appropriate and quality content on the website that justifies the keyword as well as your brand. Why? As per different studies, quality content is considered one of the most important ranking factors for a website.
Practicing black-hat SEO
Another reason behind your website’s low organic traffic can be the reason for black-hat SEO tactics. Are you ever or are still using black-hat SEO tactics? If yes, then you might get your website blacklisted. Black-hat SEO practices include keyword stuffing, link stuffing, duplicate content, unnatural link building, hidden content, and others that are against search engine guidelines.
Inconvenient website
There may also be a problem with your website’s user-friendliness that is hindering organic traffic. According to the studies, mobile-friendly and user-friendly websites have potential chances of ranking higher on search engine result pages (SERP). It helps users navigate through the website easily, doesn’t bore them, and solves their problems.
Uncertain URLs
This reason is more on the technical side. If you are getting organic traffic after doing everything, you might want to check your URLs. the uncertainty or duplicate URLs can confuse search engines on what page to rank. There might be webpages that are optimized for the same keyword and might have the same URL.
How to increase organic traffic to the website?
Let experts at BlackBuckCS help you drive more organic traffic to your website now that you know the factors affecting it. In this section, we will be talking about a few search engine-approved tactics to help you rank higher and again more organic traffic to the website.
#1: Write quality and relevant content
We have said many times that content is everything when it comes to generating organic traffic. Writing quality content is no piece of the cake, you need to deep dive into the research part and write the content that justifies the search intent of the audience.
Along with that, you have to make sure that your content is engaging and keeps the reader attached to the end like you are here. You can also hire content writing services to help you drive more organic traffic.
#2: Target keywords wisely
Imagine searching for SEO services and not finding your webpage on the SERP! Yes, that’s possible if you haven’t focused on the right keywords that address your target audience. You can also leverage the use of long-tail keywords to support the content and primary keyword.
We all know keywords are the most important part of any SEO strategy. It helps you get a ranking on the search engine result page and gets your organic traffic too. Hence, target your keywords wisely.
#3: Repurpose old content
No one likes to read old content. For instance, if you are searching for how content writing services can boost your business, would you love to read an article published in 2021 or the current blog written in 2023? Obviously, the latter one.
That’s the reason you need to refresh and repurpose your old content. While updating previous content, you should update the statistics and facts, look for broken links, revise internal linking, and much more. Repurposing doesn’t mean just changing the date, it means updating the article with current and latest information.
#4: Leverage the benefits of social media platforms
2023 is the world with social media advancement. Today most people make decisions after looking at the company’s social media profiles. As per the survey report on G2, 39% of Gen Z consumers say TikTok directly influences their purchasing decisions.
You can leverage the rise of influencer marketing, or start a Podcast or YouTube channel to educate about your product. Use the social media platforms to the maximum to get the maximum benefit out of it. You can provide better customer service through your social media handle and increase your retention as well as conversion rate.
#5: Focus on technical and on-page SEO
You need to look at both the technical and on-page SEO of the website. They both will help you rank higher and optimize your user experience. On-page SEO includes having SEO-friendly and quality content, meta titles, descriptions, header tags, image alt-text, and URLs.
And technical SEO is all about the backend of the website, you need to keep your core web vitals in the green zone from mobile-friendliness to page speed. Having all these perfect and as per the search engine guideline, no one can stop you from ranking higher.
#6: Build quality backlinks
Building quality backlinks is a part of off-page SEO. With the help of off-page SEO, you can establish yourself as a credible, authoritative, and thought leader in the industry. It can help your website gain exposure too.
Organic traffic comes when you are ranking higher on SERP. And for that, your website will need to gain credibility and authority by linking highly authority websites to it. You can start the process of building backlinks with an effective outreach blogging strategy, or you can say submitting guest posts on other high-authority websites in the relevant niche.
#7: Analyze your website regularly
This might sound weird, but analyzing your website regularly can give you an insight into minor details, that you might miss during monthly analysis. When you check your website’s performance daily, you will notice a slight change to the web traffic with the implementation of certain SEO tactics.
And with that insight, you can plan your next strategy more precisely. In short, analyzing a website will help you in making a data-driven decision more accurately.
#8: Improve your website’s loading speed
Having quick loading page speed will improve the overall performance of the website. No one likes to wait and look at a blank screen while your website is loading. It won’t only increase your bounce rate but will leave a negative impact on users’ minds about your brand.
Make sure you have optimized your website speed for both desktop and mobile. With the era of 5G, a slow website won’t take you anywhere. Also, it is one of the most important ranking factors for Google.
#9: Try different forms of content
Textual content is not everything. You can be creative and try different forms of content as well like infographics, podcasts, video content, and others. This will help you keep the audience engaged on your website and might move them ahead toward the final stage of the marketing funnel.
FAQs on driving organic traffic to the website
1. How long does it take to generate organic traffic?
The average time to generate organic traffic through SEO practices is about 4 to 6 months from the start of your campaign.
2. How to measure organic traffic success?
Well, some tools can help you understand the success of organic traffic. You can see the metrics through SEO tools like Google Analytics or Google Search Console.
3. Does organic traffic convert better?
Yes, organic traffic converts better because the visitors who landed on your page through organic search or even social media are looking for the solution and are more engaging too.
4. How can I increase my organic traffic fast?
There’s no fast way to increase your organic traffic, but following the tactics like updating quality content, targeting people also asking questions, focusing on page speed, and staying active on social media might do the trick.
5. How can BlackBuckCS help in boosting organic traffic on the website?
We have a team of experienced SEO experts who will build a customized SEO strategy for your brand and can help you with content writing services too.
6. How to increase direct traffic on my website?
You can increase your direct traffic through paid ads, email marketing, and social media marketing.
Drive Organic Traffic to Website and Grow Your Business
To be successful online in this digital era, you must drive more organic traffic to your website. By implementing the strategies mentioned above, you can not only increase your website’s visibility on search engines but also attract and retain visitors who are interested in your products or services.
At BlackBuckCS, we specialize in providing digital marketing services to help businesses drive organic traffic to their websites. Our team of experts can help you develop a customized strategy that aligns with your business goals and ensures maximum ROI.
So, what are you waiting for? Contact us today to learn more about our digital marketing services and how we can help you drive organic traffic to your website!
